Spredfast Brand Awareness Banner Ads

Brief
I was tasked with concepting a brand awareness campaign for Spredfast. The ads needed to communicate the overall brand vision and reinforce our newly minted tagline "Marketing @ the Speed of Life". We knew the ads needed to be animated, but we had teh added challenge of keeping them under 40kb.
Process
After several rounds of concepts we landed on a treatment called 'hands through time', a concept that focused on humanity's journey through time and communication. After finalizing the concepts and copy, we engaged an illustrator named Andrea Manica to execute the final illustrations. Once the illustrations were finished we worked with a developer to execute the final animations. 
Final Video
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