Brief
Spredfast wanted to continue the long-standing Mass Relevance tradition of the SXSW 'Social Suite', and turned to the marketing design and events teams to design an outstanding attendee experience.
Process
Working within a known space (legacy MR offices) our job was to translate and evolve the Spredfast brand into a SXSW experience. We created a rough, hand-rendered, fun, and approachable theme for the event.
Competencies
Creative direction, graphic design, illustration, event design, fabrication/installation
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/eec992d8-2fa4-4071-99b5-a3693eb21b73_rw_1200.jpg?h=b55e25218a1bd0ecc9ae2848147ac4e0)
Event visual style guide:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/499ae125-c87b-4f95-96ad-2423969e7dca_rw_1200.png?h=1259ef28cbb2064bbf79e430cb1007d7)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/18ff302d-26ca-4ca4-bbbf-a5f326a4f25c_rw_1200.jpg?h=18b2d8bc7c63cfef4edf0197ae75671d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f7e78756-3b8d-4fdc-ae76-f2d020d79095_rw_1200.jpg?h=5e79e3a570b28241f6ced4f14d12fc13)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b12637c6-93a6-4b7c-a49b-09bd8e28c123_rw_1200.jpg?h=6e414c3b5820abbc58db59eee27a59e3)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/16fb4901-10c1-457e-b57a-ae6b73037589_rw_1200.jpg?h=15b9151c43517395dba6df73a2c6ef0d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/28036881-c1ec-4274-b15b-a6caa7cc678e_rw_1200.jpg?h=0db976f696356065388cd6bf702ec489)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/330dcedb-ab1a-4f73-8d18-aa88e819c0f0_rw_1200.jpg?h=1eab28148658001564aef73e498a42d3)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/8f36c4a2-fa55-4323-8dd1-410f5706010d_rw_1200.png?h=f03dc350062a102da0eab56af08be86d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/72f79da2-9f36-410b-9b6b-f2e2f89e2b1a_rw_1920.png?h=1695b96210a6330320966ea680bdbb23)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/9bcffd15-4f16-46c7-a10b-b751ff816145_rw_1920.png?h=3eabebc93fd9c1f640afe0b8184f0910)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/0722d925-9f76-4613-91b4-c135ea3709c0_rw_1200.jpg?h=1b0ca239a6f404c4cb61e82d5d160c1d)
Designing the attendee experience:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/491324bb-c246-4da3-a743-ef171b37fc38_rw_1200.png?h=009d56ed2e0066836c77632b4633014d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/deb3a39c-e354-4301-b82f-c12ab2251b37_rw_1920.png?h=afd615d24cb402acaeb30aa179c58898)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/a8675ade-1da6-4b42-a719-642174ccedea_rw_1920.png?h=9d5eaa2cd27d955e02751ac3db1ebdf1)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/9f5d5ec5-1bd2-4d4d-855f-126200ea66c2_rw_1200.png?h=49cf62ecef9b630246417238d6c0a385)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cd446ef1-56ea-4f81-b9c2-f4261e24cfed_rw_1200.png?h=dc24ff394fe6690a4904fd4604d1f83b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/fa1b2fe0-ec8d-4e1b-a320-e1c36e115eca_rw_600.png?h=41cebf0b061f3cb792625adb8fe8e282)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/9a328e64-672f-482e-a8ae-1a43a0352ccb_rw_1920.png?h=97d6e765c75beb02265e493407e0d1fb)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2d1619f3-46e8-4f4d-acde-c5fe095540cc_rw_600.jpg?h=ef72d0034634713220231e5977b5a04c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/dcb98be6-1ae1-49fe-8043-04dbdbc4ac35_rw_1920.png?h=7e4c3a22a408da2bdf96a09732a97a9d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2ba7e6d2-a475-4868-bd78-0d03130d635e_rw_1200.png?h=6a01f18b5283627216e016eb2e8dd4b3)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f0226482-4443-4fd0-b9db-945851a0b30c_rw_1200.png?h=d352f86573ce0d1ee227f3419677f3f1)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/1f441631-fecf-4164-b20c-9681a3a8962a_rw_600.png?h=5ee8d59ef80f2bfa3581cc85e71f53fc)
Images from the finished suite:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/84ac51ab-6b94-40b7-841f-1ff7026590c8_rw_1200.jpg?h=a93c7c77732065dbde9fca4221be8018)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/a99d8f92-03a0-4e0d-80b3-1378de8b2552_rw_1200.jpg?h=a4c2da9f75f89313b1d8f826e7d7e7d1)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/60122365-24ea-48c1-a2da-898fc31cc047_rw_1200.jpg?h=e30b3d85eeb298d2e15c294b5ae1d83b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/6acdabd0-11d3-4c15-aad8-72d347b3d771_rw_1200.jpg?h=bae44234b7d0672ac4539b4a1dc41dd8)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/37567846-b378-430f-803b-b3e0953bd380_rw_1200.jpg?h=6780c851438c929323feef89f73e1eac)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/08a5c846-54f2-444b-84bb-7bbc861d243b_rw_1200.jpg?h=7365c8da0c3ce87bf366825c3daf4d62)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f7c6f06a-bec3-4aac-8ba7-c8d9594da598_rw_1200.jpg?h=2eb187c02ea18efd2b4c78bf3c1ddb80)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/3dd14be8-cfe7-4aa5-bd81-1b970ddfb4ca_rw_1200.jpg?h=0db8b42182790cb64ed5edc57f1a5632)
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![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b01b5095-c7aa-4a18-be33-2642c916b0c1_rw_1200.jpg?h=9847945fd4054c3d310141cf92951484)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/9e55481a-53d4-4be1-a62e-7fc8dab9bc88_rw_1200.jpg?h=2da78252ef13e12b6c7b3adefa8b0c7d)
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