Spredfast wanted to continue the long-standing Mass Relevance tradition of the SXSW 'Social Suite', and turned to the marketing design and events teams to design an outstanding attendee experience.
Working within a known space (legacy MR offices) our job was to translate and evolve the Spredfast brand into a SXSW experience. We created a rough, hand-rendered, fun, and approachable theme for the event.
Creative direction, graphic design, illustration, event design, fabrication/installation
Event visual style guide:
Designing the attendee experience:
Images from the finished suite: