Brief
The Aston Martin Americas marketing team needed creative and design support stateside for their various marketing initiatives supporting all of North and South America, as well as Canada.
Process
By quickly integrating into the team and familiarizing ourselves with the core brand, we were able to provide support in all areas of the Americas marketing plan.
Competencies
Creative direction, Graphic design, UX design, Presentation design, Print, Digital
Key Metrics
Event attendance, social engagement & shares, sales material ease-of-use (qualitative feedback), landing page conversion, leads to dealerships
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/8483e745-55fe-4737-b38e-0d473a64f786_rw_1920.jpg?h=c2b74adb7f276739d3cd8861034d2949)
Print ad series:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/470ba42c-1cf7-4186-9774-c0261285a39f_rw_1920.png?h=340e1f98c3a04a1399a047fea79888cc)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/6c470fde-5aed-4b91-aebb-85d80233c4f1_rw_1920.png?h=e64d44e863d6b2dde7b261f15a974b43)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cc9937c4-69f4-4f8b-a5b9-c48b40fb3aca_rw_1920.png?h=86699b423bf3eae207790c4d8028cf15)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/3a5feab9-c36f-474b-a94b-c23ac203e744_rw_1920.png?h=879eb1eeaa5db69c755ffa9b017b127a)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c156e455-b748-4f3c-a0a6-3f35732ff02f_rw_1920.png?h=d3c6742463e96fb873d67a62f7475e03)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ac2bd8e4-a977-4164-a30b-807842e79f68_rw_1920.png?h=4a8fa169fc50a46c31077074eb6654a2)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/0cf77343-e1d4-4225-812a-9a6b788f5876_rw_1920.png?h=edadf330b901ed3fd3869cf992cd58f8)
Localized landing page template:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cf975af6-861f-419d-a7bf-44b4e7fa77b0_rw_1920.jpg?h=6bdd62abaaaedfb32c32dd1196176bae)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c9abd5f4-0bbd-4526-a6b4-c6543dc6e3e2_rw_1920.jpg?h=a11a4ec4002d9b20f976a536a7cd69c1)
Social, print, and digital ads:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/277d1b3f-75fb-4f91-b7c8-d7148ca774a8_rw_600.png?h=35f06ae34e66f957e14542d5dde6af5a)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/3371ea40-72d8-432a-8d84-bba42a9ded02_rw_600.png?h=8397a5f81673075fdc7c74de56873afc)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b35048a9-8030-47d3-b2f0-0c3e236f9b98_rw_1920.jpg?h=d81955dd61e9103f84edd1d7c7040cbf)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c0f59f8a-7bdf-4f1c-bce4-9334e99eb37e_rw_1920.jpg?h=4e0ee2856107e6880edc943d13131f73)
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![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ca5a234d-37b5-43a8-aab1-08553d45f9b5_rw_1920.jpg?h=0e0e9acca75bca7c76ad16abafe59756)
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![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/8ecf3384-4b34-4efc-a772-3411335f00a2_rw_1920.jpg?h=96b8d36a304bef9c08753b7b1d4e672c)
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![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d5ca0e50-d948-4484-876f-b4f85793e1e4_rw_1920.jpg?h=9cebb0fbe2da779350c70f76f76edcf8)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/6cb8b892-c5af-40a8-8410-654b38d06c5a_rw_1920.jpg?h=fa1dc26dc6b9619857a4deab2defa9e0)
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![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c36318e5-5e5e-4ae1-9806-5f2443fe911e_rw_1920.jpg?h=826a3a051eb773a0d2a4fbeb277e4617)
Additional marketing support assets:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/52af9b24-9915-4eb1-8166-952a0307a31b_rw_1920.png?h=3f6ae5d9162d923ed586737d5ed0108c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/83090527-476a-4a1e-8de7-a1dfca189b7a_rw_1920.png?h=400dcbe73b82fab95fc799e95a43d2e8)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cd742f22-be26-4ed2-af0d-73bdecca2e88_rw_1920.png?h=1e3cc4f9d377625dd7b5af0c9410f634)
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Track day at COTA:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/1a586a95-d534-4e09-b0cb-89bc1f5db8c3_rw_600.jpg?h=317ac859061d2bde1a32c993b1c14fb9)
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