Brief
Mama Fu's had recently parted ways with their previous creative agency, and approached us to help refresh the brand and provide creative support during a period of rapid company growth
Process
Quickly ideate new brand directions and transition visuals to the new style, all while making sure no work got dropped during the agency / support transition.
Competencies
Creative direction, Graphic design, Environmental & Experience design, Strategy
Key Metrics
Speed of completion, social engagement, (qualitative) feedback on menu read-ability and legibility, brand system component completion
Brand refresh concept proposals:
Featured marketing support projects:
Menu redesign and layouts:
Refreshed brand guidelines:
