Mass Relevance needed to emphasize it's offering as a product SaaS company, and wanted to create a marketing campaign that supported it's first official platform launch.
Beginning with simple sketching and ideating, I crafted a theme pitch with multiple directions. Once 'socialpowers' was chosen as the direction, the design team set out to flow the theme through the website and supporting assets.
Creative direction, Graphic design, Illustration, UX design
Website marketing page design:
Supporting launch assets:
Initial concepting and theme thinking: