Brief
The St. Jude Medical sales leadership needed an opening video for their annual sales and leadership kickoff meeting. The video needed to strike a delicate tone between aggression, respect, and inspiration.
Solution
Working with a small budget and skeleton crew, we selected a visual style for the video that complimented the event branding, yet was simple and direct.
Competencies
Creative direction, video production, script writing
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/04ca70cd-a512-43e3-b6f2-b57d150fbeb7_rw_3840.png?h=25d6d8e0be7400d8d5a76afe408d8a7c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/7c678427-0708-46f7-b224-abe472fe606f_rw_3840.png?h=9cbd63b3d4fcd22444ab22787eff4cad)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d4135462-251f-4911-bd3d-85dffef4fdeb_rw_3840.png?h=74ac6cfca62122ab0f7ebe9ebd0ef52e)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cc471eeb-1468-4f9b-a841-8e3778f9f396_rw_3840.png?h=34cbcbcde728f4ccd0990d4fff60878b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b0d28795-87bb-49fc-a2ff-41a02916f938_rw_3840.png?h=abbccca7d1c0def414183c332fb0355a)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/1fd14cbd-5560-47f7-832a-65efca4d5752_rw_3840.png?h=c909e85d4881668186670f3737eaaf8e)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/8864fc4f-bd77-46f8-b373-5cdd8241bdf7_rw_3840.png?h=ee72b8c1c0a253dc6cb21b555b677486)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ad7d3f2b-5dda-488a-9256-d620393c6e17_rw_3840.png?h=3a87571fcf9a8b8b807e3995ab33ea18)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/1866fc6b-dfa8-4814-8275-0fa528f3d9b8_rw_3840.png?h=994d7d5815bfec36f2b48c5cfe144045)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/94f9f988-1afd-4acc-9aea-1c16d518c119_rw_3840.png?h=efbf8ab7bf3bb11fe79bed700c4b3056)
Behind the scenes: