Dripping Springs-based Richard’s Rainwater is set to make a national expansion through new distribution channels and large retailers. Along with this expansion, the company has a new brand created by local experience design agency Handsome. Once handed off, this new brand needs to get to work across every part of the business.
Working closely with the small internal team, create assets across all brand touch points, including social, display ads, packaging, presentation, sales assets, etc. Ideate and propose net-new branded executions as each asset / property is rebranded.
Creative direction, graphic design, illustration, packaging