Brief
Spredfast needed a new strategy for top-of-funnel marketing content that leveraged the relationships the company had built with industry influencers through its robust events program.
Solution
By double-dipping during their large conference and carving out time to sit down and interview folks, we captured inspirational video content that was repurposed through a series microsite.
Competencies
Creative direction, video production, UX design
Key Metrics
Site traffic, video views, video completion percentage, social engagement and shares, form completion / conversion, time on site
Campaign microsite:
Campaign roles and credits:
Creative Director, Lighting, B–Camera: Chris Clements
Storyboard, Video Capture, Editing: Annielyn Felux
Website Desig: Lindsay Braun
Creative Production Coordinator: Ben Thoma
Sound: Will Harrell
Color: Daniel Stuyck
Campaign Management, Coordination: Caitlin Cavanaugh Scruggs
Storyboard, Video Capture, Editing: Annielyn Felux
Website Desig: Lindsay Braun
Creative Production Coordinator: Ben Thoma
Sound: Will Harrell
Color: Daniel Stuyck
Campaign Management, Coordination: Caitlin Cavanaugh Scruggs