One of the digital components of the Mass Relevance Social Suite is an online companion.  This year, we dubbed it 'Social Site' and set out to create a valuable tool for SXSW Interactive attendees.  The goals were to display the most relevant information related to SX in an entertaining and engaging way while at the same time promoting Mass Relevance content and technology. 
Partnering with our events, marketing and development teams I worked through information architecture, wire frames and visual design.  Like the Social Suite, the online experience ended up being approachable, useful, exciting and eye opening. The digital property saw heavy traffic and usage during the entire SXSW conference. Below are additional screen grabs and sample annotated wire frames.
Wireframes and documentation:
Screenshots from live site:
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