Brief
Develop a launch campaign for a new credential and access management product from Spredfast
Process
Working within a net-new set of brand guidelines, we developed isometric illustrations that supported key messaging and rolled the style out through all channels.
Competencies
Creative direction, Illustration, Concept / theme development, product launch
Key Metrics
Page views, time-on-page, form field completion and conversion, (qualitative) feedback from sales on how the campaign visuals were landing with customers.
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/7934e444-43af-46f4-97ae-7c2a587e7dd9_rw_1920.png?h=a90e0f1dbcd0831fd603d19c0a803389)
Concepting theme and ad copy:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/400c72e5-e1ce-46df-a802-1e5db40c6aeb_rw_1920.jpg?h=251ccd023c9c918e35fd1a478cc8dd31)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/bf19b1e5-9032-40a5-bb9c-2b41c8625794_rw_1920.jpg?h=a22995da11daae5b9ee0230705de2d3f)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f8f296ef-910e-4131-9076-7bee325c50d7_rw_1920.jpg?h=bf1d429fa982c82628917e48bd936754)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c7276209-be5c-47a6-b1f0-5e0bb9eb064f_rw_1920.jpg?h=4c67e3e141bb74326f6e2e4de9dafbde)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f31a7f3b-f425-48c8-af1c-ecfdf10be4b3_rw_1920.jpg?h=bce061ca3817c3238ee0e497280bf28b)
Collaborating with the illustrator:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/e09df7a7-2635-41e5-8602-3fad97d96c42_rw_1920.jpg?h=8438182d1bdb2ed394f8976dc0986331)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f5f378e5-51ae-43b4-9287-9de7fcec8fe3_rw_1920.jpg?h=262d35828afdac1fcb2e5465ec39b6e1)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/bffa073c-89df-4641-81a8-87935924c831_rw_1920.jpg?h=746281b7fd662f8d59b59cb81f2f0581)
Examples of final assets:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/14a37390-e4df-45a0-b1b9-752421fa5ec7_rw_1920.png?h=44da65ed4e9964e4fc21083e44c472fe)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d9618aa1-7ab5-4b20-a206-e177c3a79879_rw_1920.png?h=2dff818f59f2e80854cc17e13def3af8)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/872c6be7-8e21-4ef9-9448-574da0830147_rw_1920.png?h=ed6ef88fa0321b43e516e6485e34b80d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/5bba99ce-0460-4653-bae0-31d511a38533_rw_1920.png?h=d4c85adbc709ac6fdb2a875005408fbb)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f79b324a-bcb2-40f0-8821-0c8eb727ea22_rw_1920.jpg?h=758f4f72861220518958b42d6d68995a)
Overall, the project was a huge success, and the stakeholders were thrilled. As always none of this would be possible without a killer team behind the work:
Creative direction and concept sketching: Chris Clements
Design review and feedback: Amanda Donaldson
Copywriting: Jaime Netzer
Illustrator: Brian Michael Gossett
Social banners and blog imagery: Shannon Lochridge
Product marketing: Christina Burgess