Brief
Develop a launch campaign for a new credential and access management product from Spredfast
Process
Working within a net-new set of brand guidelines, we developed isometric illustrations that supported key messaging and rolled the style out through all channels.
Competencies
Creative direction, Illustration, Concept / theme development, product launch
Key Metrics
Page views, time-on-page, form field completion and conversion, (qualitative) feedback from sales on how the campaign visuals were landing with customers.
Concepting theme and ad copy:
Collaborating with the illustrator:
Examples of final assets:
Overall, the project was a huge success, and the stakeholders were thrilled. As always none of this would be possible without a killer team behind the work:
Creative direction and concept sketching: Chris Clements
Design review and feedback: Amanda Donaldson
Copywriting: Jaime Netzer
Illustrator: Brian Michael Gossett
Social banners and blog imagery: Shannon Lochridge
Product marketing: Christina Burgess