Brief
Spredfast needed a unique visual language through which to tell conceptual, social-focused stories.
Process
Under the creative leadership of Ami Plasse, our team executed a long-running series of illustrated hero images and supporting elements to enable complex visual storytelling. By taking time on the front end of our processes to partner with content and product experts, we often hashed out rough sketches collaboratively, making sure that we had buy-in on the concept before engaging our illustrator for final execution. (Many illustrations executed by Maceo Eagle)
Competencies
Art direction, Graphic Design, Illustration, Sketching
Key Metrics
Creation of illustration process, expansion of illustration system, re-use of illustrated elements across assets/channels, (qualitative) use of metaphor in illustration and meaningful relation to messaging/topic of asset
Story-focused hero images:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f08e1c4d-b78a-452a-a8c6-717ea828dde3_rw_1200.gif?h=3b27871169fe4968e84094c4a05d9ac3)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/a3c8dc4a-7434-42bc-ba3b-772bad818023_rw_1200.gif?h=8e3cef955348e3b9db932a339f0a392d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/abbaceb2-f6ce-429a-aaf8-f4739f5bf917_rw_1200.gif?h=5dbba40f93004c75faaa1d009deecb98)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/29b85a12-29b3-4fc9-8086-23393ff77bdf_rw_1200.gif?h=7bfd6c6171cca61addc64927274dbc0c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/fe70ecc9-f028-4f4e-a572-fb4708d31e18_rw_1200.gif?h=1872a73aae02407f89fd2d2ac8779496)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/6985b427-3b55-44c6-ba38-8b2214ee5c6d_rw_1200.gif?h=51b4ee741ee39969b918774224a7c203)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ea9da40a-8d42-49cf-99b6-e6ca40ee1939_rw_1200.gif?h=39a2ca97fe5c91151aae16012bff177c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ad71fd8a-8bb9-4d10-ae41-60752bf67cdd_rw_1200.gif?h=3dd790718cd359668e7f97fe0e1783cd)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2b25974c-3aee-42c5-9a6e-be978c8cd27a_rw_1920.png?h=55ad0b246d4f722907416679d354d2e4)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/52b659cd-4833-42b0-ad74-7eae163bbeb1_rw_1920.png?h=5738d40ab9c2bf1b1ed4541629a6057c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/52c3b704-7427-479c-8afd-fc28351ba6f3_rw_1920.png?h=8e30d0dfee59806d7b49b6b52fbdc123)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/76e5a8e6-681f-40e7-b763-2f3b9bdab69c_rw_1920.png?h=4ac8c02b41d9fe7bd25ee8b61913fe59)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d6341ddc-0679-48ab-9e05-e909e8816dcd_rw_1920.png?h=9031c8646d1812bd321c106792e07d7b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/758d1664-977f-4d94-acb0-05bc61fc6bba_rw_1920.png?h=a8e0c5784238e6eb13eec707fa117fca)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cd24a89a-5767-4329-9923-0a829559e4c6_rw_1920.png?h=8957e93138bc98c74a7092d5ec15afa7)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/cf9906d4-2472-498c-a259-97ea6a100d04_rw_1920.png?h=b73eb0b783f4fb02a03868266d707713)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f96d3f20-3b91-4a35-9c78-52ece27d9a28_rw_1920.png?h=e7c8e40950927a1bc7b484219532fe2b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/898714d6-731a-4726-9f42-9c15ddaf9ee4_rw_1920.png?h=2dd0930fd12fdb91ffa58ccdf92939b6)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/bb1f8fa4-46cb-44d5-8a5b-0022022da308_rw_1920.png?h=ff3997373e0e69e16bc3df367409380a)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/65a2c890-d410-4cbd-a6b1-380842998e22_rw_3840.png?h=2dd4696a0e6aa8d62c8d39f8e39a6950)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/1d709ca3-e5dc-42e9-b656-36a67ce41978_rw_1920.png?h=f2c542c5971b4e477aa5aca5dab401fa)
Supporting and story elements:
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/8dca8f09-c031-4509-af2d-1d82af91bb9f_rw_3840.png?h=8cee01d2b444c4d4c4ed3cfb88e44697)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/20eb8e42-d298-47d3-a323-0581aab270e5_rw_1200.png?h=46daf6426646c7451054998d9b408c77)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b3e373d1-7a54-4ea4-843a-0f45c4b76968_rw_3840.png?h=37c16e8cdba9b2656c2f96e365fb0abf)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c4476f43-7feb-4ddb-8982-90c5b14df2d4_rw_1920.png?h=b1cbe92c83588c66e12db4a23d03c214)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/db647857-9cf1-46c6-9998-2dc2bfcdfe26_rw_1920.png?h=d3148ae1792c49fa3fd1462f6d8ee387)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c9202df2-3ec9-472f-a5cc-6c8e1ec7c78e_rw_1920.png?h=1e2fbbb4344ea2af578f5ea4222754ec)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/33c6256f-53d9-40d6-bd1c-27d81580fcbd_rw_600.png?h=a30794ca6fbed116af49a6548c1147fa)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/dda41578-fcec-4cca-a8a9-3053ff30b5b5_rw_600.png?h=5ed108d304856e5a1ac801f8310109bc)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/a6647249-ff17-44df-bc99-4ba2ed72e5b2_rw_1920.png?h=116a0accffecaf2aae6184749596027a)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/28f07e69-e13e-4ea3-9e9b-02ba27cc516f_rw_1920.png?h=4f226879377f5afc24eefbfcbd15bc89)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/9fc7ae84-8022-4a9d-a0eb-77f3b41b1f32_rw_1920.png?h=280d32b039ef1b6b4c66ecb0a315b506)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/26b4d4d5-f0be-41de-9166-ece8182ab7ed_rw_1920.png?h=48aa7f1b20e4f79de6c0687b4cf84280)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2e2291a2-f0d4-4727-a0a4-f3b699f089d7_rw_1200.png?h=e7ba9a39b358e61e5c0ab8d1fe7960e7)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/a9a4994c-e339-43d1-ac22-b7b8a5a9d485_rw_1200.png?h=ff4ebe64b00f368bbfca7df9c30feeaf)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/034643b4-0249-465f-a602-4db5e89bac43_rw_1200.png?h=b89f85474970d6733a74e1b4206927f0)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/4203f5f2-9b44-47c1-9b01-575b33e63ea2_rw_1200.png?h=ce5bc82c905ae0d02d2d2ec158e1d258)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/884a3492-bdd9-40fb-80d3-4790146c1add_rw_1200.png?h=181f4a4db5880a49df24afc956f093d6)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f3a370b6-c801-4213-be5f-242694638fa9_rw_600.png?h=505466c8b9bf84ce23ad23df73be6638)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/f26383a7-3f80-4b43-a9ac-aaf10418c65d_rw_1920.jpg?h=00c913e911e2547ca5b02e3fde384824)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/e86230ec-5cd4-43ec-92d9-547acb08acbf_rw_600.png?h=e8e918fbe8ab7b1292ec431d270a8ea5)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/7c863652-0478-4f51-8bad-75c1ef76f458_rw_600.png?h=0425b5a33244318d305fd446903011c5)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2f43fc6d-26ed-46b8-b624-9904c9f6186c_rw_600.png?h=b56b5c98e4cdc501f6d190c29009cd33)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/5b4f565a-7ed6-409e-8512-f8f41b91b7fa_rw_1920.png?h=84920cdc081ab2d96c4e139e8a2cd23b)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/02dcf6d7-3e6a-45fb-9e86-fd568fed9bd6_rw_1200.png?h=e7cb45ecf1d1731b388ea081f05d9b57)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/dda17ffa-e0ea-40af-ae2d-fd6944bd956a_rw_600.png?h=ba1c114c9757db07c50e4f3bdfc568f8)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/4c97b391-3184-4a6c-8eaf-610e270657e8_rw_1920.png?h=1f777c86f5d9aeb53a5aebb7fe78bac2)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/fd69da24-7b00-4ccb-86e1-784664050086_rw_1920.png?h=18ca2fc06e945971d7e16a129ca3c71f)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/882f04ec-2f85-4c49-b194-7a091f76f795_rw_1920.png?h=7e74867310271a1724c48f45131e5a91)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2a643038-7b7f-46f5-8c6d-af5bf892be81_rw_1920.png?h=91c31e66a0d7c8d728e836c6a7eacac6)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/5ad5ee16-0fe7-4c25-bc48-fd616cfb4615_rw_3840.png?h=9f96aa1fa02539483bfbb06504a1bae4)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/4638ff03-e174-4e57-98ee-fbedeab77259_rw_1920.png?h=48b7bc28d41e3fa1389615ca7f7b3aef)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/aef55c48-e402-4ea1-960c-89dbdc03537f_rw_1920.png?h=7510d84f6c960c71a6ff28f75d5a3fc5)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/481305b3-1f4e-479b-99be-642004ede41c_rw_3840.png?h=fcf9345d935884efacaa1bcb9cdf386e)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b73e4c64-cf12-4cdb-ab78-7b1fb186c0c6_rw_1920.png?h=2c9af66f51362129dcf656cdc542c849)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/48ba2427-3a0f-468e-925a-3a1f588b788c_rw_3840.png?h=4b2c65bfa855a99a54b2f7bc6cad723c)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/ba5172ee-a05d-4e05-8615-4d4f00a40ae0_rw_600.png?h=1d401097cd18c976cc1f5c9432d135b5)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b8eae659-8299-4dc7-8715-e0c2484f4030_rw_600.png?h=ddd7f58de28a4bf89bd7877bb3f61f31)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/7068a137-55d4-4e0d-92f1-99169bfc64ad_rw_600.png?h=fc5e37c436f61499b1855118f199f786)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/47732550-955a-4078-8564-743ef40e9311_rw_1920.png?h=8523df2455878209870ae0e15aec75ea)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/2f98b164-c197-4cc1-9a6e-b63495007aa5_rw_1200.png?h=e2985651074e739481a568414294b451)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/4afc5602-e905-494c-a1d4-14bbaa8595af_rw_1200.png?h=c42291701b8a9c98bd3477e8dc95854d)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d841c06e-215b-4d32-af5b-9acb2d73b92d_rw_1200.png?h=215a395d3507d59941de2d923e123b74)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/d2a14a64-7cf7-49cd-bcb1-bf1113f190ad_rw_1200.png?h=118a3d9203576cb0b05b51a50cc935b2)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/3d1a283f-0844-4cc2-ae6a-52b26ee06029_rw_1920.png?h=d8c7eab707b437e407c23962b580295e)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/5fb1d57b-88c3-48f1-8874-173c4e8d347d_rw_1200.png?h=76693b915c0797a60a1a8982fd7de0a3)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/96cd089d-581d-4b6e-93e0-b2a42069f565_rw_1200.png?h=fead59918e5a08fa9090083e0eff82a6)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/c029fa94-39d7-43fb-bd68-8e4e51bc5ec8_rw_1920.png?h=a858fdcd75f75f827727f9987d8a907e)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/b9c6990c-1341-461d-b898-a5412aed5109_rw_600.png?h=4af753bdb58564e7efef4954a82245df)
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/fe14200f-d5c0-4e70-9d8f-6571c6743fcc_rw_1920.png?h=cf2eb769473b7d5a85a18b97d57170d6)
Award time!
![](https://cdn.myportfolio.com/d153318100eef1a39c3a855a9a62da5a/17ac3575-e754-49ee-a8a2-46bdececc923_rw_1200.png?h=dee76e7854dad714ed12976b1b12d9d4)