Spredfast needed a unique visual language through which to tell conceptual, social-focused stories.
Under the creative leadership of Ami Plasse, our team executed a long-running series of illustrated hero images and supporting elements to enable complex visual storytelling. By taking time on the front end of our processes to partner with content and product experts, we often hashed out rough sketches collaboratively, making sure that we had buy-in on the concept before engaging our illustrator for final execution. (Many illustrations executed by Maceo Eagle)
Art direction, Graphic Design, Illustration, Sketching
Creation of illustration process, expansion of illustration system, re-use of illustrated elements across assets/channels, (qualitative) use of metaphor in illustration and meaningful relation to messaging/topic of asset
Story-focused hero images:
Supporting and story elements: